AI SearchGuerrilla advertising : Cost-Effective Techniques for Small-Business Success / (Record no. 288)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00726nam a22002178a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000000294 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940126s1994 mau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0395687187 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507091059 |
| Level of effort used to assign nonsubject heading access points | cat3 |
| Level of effort used to assign subject headings | 201311070722 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201105091713 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008280817 |
| Level of effort used to assign classification | VLOAD |
| -- | 200206121342 |
| -- | load |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | L52 |
| 093 ## - Department Code | |
| Department Code | MG000 MG002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levinson, Jay Conrad. |
| 9 (RLIN) | 6009 |
| 245 10 - TITLE STATEMENT | |
| Title | Guerrilla advertising : Cost-Effective Techniques for Small-Business Success / |
| Statement of responsibility, etc. | Jay Conrad Levinson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | 1994 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 9406 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Cost effectiveness. |
| 9 (RLIN) | 6010 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business |
| General subdivision | Management. |
| 9 (RLIN) | 6011 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HF5823 L52 | 1000017304 | 3 | 12/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 0.00 | |||
| 12/03/2018 | HF5823 L52 | 1000017303 | 1 | 12/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 0.00 | |||
| 12/03/2018 | HF5823 L52 | 1000017262 | 2 | 12/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 0.00 |