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Advertising campaign strategy : A guide to marketing communicotion plans /

Parente, Donald

Advertising campaign strategy : A guide to marketing communicotion plans / Donald Parente - 2nd ed - Fort Worth : Dryden Press, 2000 - 371 p : ill

ISBN: 003021114x / 705.00

Subjects--Topical Terms:
Advertising campaigns
Communication in marketing

LC Class. No.: HF5837 / P228 A3 2000

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