AI SearchAdvertising campaign strategy : A guide to marketing communicotion plans / (Record no. 29506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00878nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000036295 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030212 2000 eng 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 003021114x / |
| Terms of availability | 705.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (TH)vtls000032457 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (VRT)vtls000036295 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507100859 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311071701 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201103151036 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201008281835 |
| Level of effort used to assign classification | VLOAD |
| -- | 200302121628 |
| -- | cat4 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5837 |
| Item number | P228 A3 2000 |
| 093 ## - Department Code | |
| Department Code | MG000 MG002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parente, Donald |
| 9 (RLIN) | 47167 |
| 245 1# - TITLE STATEMENT | |
| Title | Advertising campaign strategy : A guide to marketing communicotion plans / |
| Statement of responsibility, etc. | Donald Parente |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Fort Worth : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 371 p : |
| Other physical details | ill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising campaigns |
| 9 (RLIN) | 151030 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 18957 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HF5837 P228 A3 2000 | 1000129165 | 1 | 12/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 705.00 |