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Strategic marketing problems : Cases and Comments /

Kerin, Roger A

Strategic marketing problems : Cases and Comments / Roger A. Kerin - 9th ed - Upper Saddle River, NJ : Prentice-Hall, 2001 - 729 p : ill

ISBN: 0130284742 / 1,315.00

Subjects--Topical Terms:
Marketing--Decision marking--Case studies
Marketing--Management--Case studies

LC Class. No.: HF5415.135 / K47 S8 2001

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Strategic marketing problems : Cases and Comments /

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