AI SearchStrategic marketing problems : Cases and Comments / (Record no. 29560)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00915nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000036352 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030214 2001 eng 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130284742 / |
| Terms of availability | 1,315.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | T000032511 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (TH)vtls000032511 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506261405 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311072148 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008290254 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200511091831 |
| Level of effort used to assign classification | cat5 |
| -- | 200302141356 |
| -- | cat4 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.135 |
| Item number | K47 S8 2001 |
| 093 ## - Department Code | |
| Department Code | MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A |
| 9 (RLIN) | 6940 |
| 245 1# - TITLE STATEMENT | |
| Title | Strategic marketing problems : Cases and Comments / |
| Statement of responsibility, etc. | Roger A. Kerin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 729 p : |
| Other physical details | ill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision marking |
| -- | Case studies |
| 9 (RLIN) | 47267 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Case studies |
| 9 (RLIN) | 151048 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A, |
| Titles and other words associated with a name | jt. auth |
| 9 (RLIN) | 6943 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HF5415.135 K47 S8 2001 | 1000129178 | 1 | 12/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 1315.00 |