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Marketing Without Wires : Targeting Promotions and Advertising to Mobile Device Users /

Bayne, Kim M.

Marketing Without Wires : Targeting Promotions and Advertising to Mobile Device Users / Kim M. Bayne - New York : John Wiley & Sons, 2002 - 288 p : ill

ISBN: 0471129607 / 1,122.00

Subjects--Topical Terms:
Internet marketing
Telemarketing
Internet advertising
Personal communication service systems

LC Class. No.: HF5415.1265 / B361 M3 2002

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Marketing Without Wires : Targeting Promotions and Advertising to Mobile Device Users /

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