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Integrated Advertising, Promotion, & Marketing Communications /

Clow, Kenneth E

Integrated Advertising, Promotion, & Marketing Communications / Kenneth E Clow, Donald Baack - 2nd ed - New Jersey : Pearson Prentice Hall, 2004 - 538 p : ill

CD-ROM (ศูนย์ระนอง 2)

ISBN: 0131405462 / 2,408

Subjects--Topical Terms:
Communication in marketing
Advertising

LC Class. No.: HF5415.123 / C58 I5 2004

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