AI SearchIntegrated Advertising, Promotion, & Marketing Communications / (Record no. 34695)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00979nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000048490 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040616 2004 enga 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131405462 / |
| Terms of availability | 2,408 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | T000037198 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (TH)vtls000037198 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506251329 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311071853 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008282334 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200406211001 |
| Level of effort used to assign classification | cat4 |
| -- | 200406161706 |
| -- | cat3 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | C58 I5 2004 |
| 093 ## - Department Code | |
| Department Code | MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E |
| 9 (RLIN) | 53604 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion, & Marketing Communications / |
| Statement of responsibility, etc. | Kenneth E Clow, Donald Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 538 p : |
| Other physical details | ill |
| 500 ## - GENERAL NOTE | |
| General note | CD-ROM (ศูนย์ระนอง 2) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 18957 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 159861 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald, |
| Titles and other words associated with a name | jt.auth |
| 9 (RLIN) | 53605 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thai Books |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 12/03/2018 | HF5415.123 C58 I5 2004 | 1000158318 | 1 | 12/03/2018 | Thai Books | Library of Congress Classification | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 2408.00 | |||
| 12/03/2018 | HF5415.123 C58 I5 2004 | 1000158119 | 1 | 12/03/2018 | Video CD | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 12/03/2018 | 0.00 |