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Marketing management : a strategic decision-making approach /

Mullins, John W

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., HarperW. Boyd Jr - 6th ed - Boston : McGraw-Hill Irwin, c2008 - 533 p. : ill

ISBN: 9780071101097

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.15 / M959 M8 2008

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