AI SearchMarketing management : a strategic decision-making approach / (Record no. 52077)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00896nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000073007 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081112 2008 xxka 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071101097 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506261412 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311111420 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200811171703 |
| Level of effort used to assign classification | cat5 |
| Level of effort used to assign subject headings | 200811141039 |
| Level of effort used to assign classification | cat3 |
| -- | 200811121138 |
| -- | cat2 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.15 |
| Item number | M959 M8 2008 |
| 093 ## - Department Code | |
| Department Code | MG001 MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W |
| 9 (RLIN) | 76826 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : a strategic decision-making approach / |
| Statement of responsibility, etc. | John W. Mullins, Orville C. Walker Jr., HarperW. Boyd Jr |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 533 p. : |
| Other physical details | ill |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 150989 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C, |
| Titles and other words associated with a name | jt.auth |
| 9 (RLIN) | 76827 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W, |
| Titles and other words associated with a name | jt.auth |
| 9 (RLIN) | 76828 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thai Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/03/2018 | HF5415.15 M959 M8 2008 | 1000207508 | 1 | 13/03/2018 | Thai Books | Available for Loans | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 13/03/2018 | 0.00 |