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Principles of advertising & IMC /

Duncan, Tom

Principles of advertising & IMC / Tom Duncan - 2nd ed. - Chicago, IL : McGraw-Hill, 2008 - 774 p. : ill.

ISBN: 9780071274623 / 1,198.00

Subjects--Topical Terms:
Branding (Marketing)

LC Class. No.: HF5415.13 / D846 P6 2008

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