AI SearchPrinciples of advertising & IMC / (Record no. 63358)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00674nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000087134 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110708 2008 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071274623 / |
| Terms of availability | 1,198.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506261010 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201311111423 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201107201045 |
| Level of effort used to assign classification | cat5 |
| Level of effort used to assign subject headings | 201107110945 |
| Level of effort used to assign classification | cat7 |
| -- | 201107081549 |
| -- | cat6 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | D846 P6 2008 |
| 093 ## - Department Code | |
| Department Code | MG002 MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Duncan, Tom |
| 9 (RLIN) | 94129 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of advertising & IMC / |
| Statement of responsibility, etc. | Tom Duncan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago, IL : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 774 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 89073 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/03/2018 | HF5415.13 D846 P6 2008 | 1000275897 | 1 | 13/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 13/03/2018 | 1198.00 |