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Marketing 3.0 : from products to customers to the human spirit /

Kotler, Philip

Marketing 3.0 : from products to customers to the human spirit / Philip Kotler ; Hermawan Kartajaya, Iwan Setiawan - Hoboken, N.J. : John Wiley, 2010 - 188 p. : ill

ISBN: 9780470598825 / 640.00

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / K68 M3 2010

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Marketing 3.0 : from products to customers to the human spirit /

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