AI SearchMarketing 3.0 : from products to customers to the human spirit / (Record no. 64275)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00800nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000088456 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111006 2010 nju 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470598825 / |
| Terms of availability | 640.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506241557 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201110111111 |
| Level of effort used to assign classification | cat7 |
| Level of effort used to assign subject headings | 201110061840 |
| Level of effort used to assign classification | cat6 |
| Level of effort used to assign subject headings | 201110061839 |
| Level of effort used to assign classification | cat6 |
| -- | 201110061838 |
| -- | cat6 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | K68 M3 2010 |
| 093 ## - Department Code | |
| Department Code | MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 151308 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 3.0 : from products to customers to the human spirit / |
| Statement of responsibility, etc. | Philip Kotler ; Hermawan Kartajaya, Iwan Setiawan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 188 p. : |
| Other physical details | ill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 149144 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan, |
| Dates associated with a name | 1947- |
| 9 (RLIN) | 95841 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan |
| 9 (RLIN) | 95842 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 07/08/2025 | HF5415 K68 M3 2010 | 1000365752 | C.1 | 07/08/2025 | English Books | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 07/08/2025 | Library of Congress Classification | |||||
| 13/03/2018 | HF5415 K68 M3 2010 | 1000279187 | 2 | 13/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 13/03/2018 | 640.00 | |||||
| 13/03/2018 | HF5415 K68 M3 2010 | 1000279186 | 1 | 13/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 13/03/2018 | 640.00 |