AI SearchMarried to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships /
McEwen, William J
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen - 1st ed - New York : Gallup, 2005 - 135 p : ill
1595620052
Brand loyalty
Consumers' preferences
Product management
HF5415.15 / M414 M3 2005
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen - 1st ed - New York : Gallup, 2005 - 135 p : ill
1595620052
Brand loyalty
Consumers' preferences
Product management
HF5415.15 / M414 M3 2005