AI SearchMarried to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / (Record no. 66478)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00854nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000090787 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120603 2005 xxka 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1595620052 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506261411 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201506261410 |
| Level of effort used to assign classification | cat1 |
| -- | 201206031329 |
| -- | cat3 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.15 |
| Item number | M414 M3 2005 |
| 093 ## - Department Code | |
| Department Code | MG006 MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McEwen, William J |
| 9 (RLIN) | 99495 |
| 245 00 - TITLE STATEMENT | |
| Title | Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / |
| Statement of responsibility, etc. | by William J. McEwen |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Gallup, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 135 p : |
| Other physical details | ill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand loyalty |
| 9 (RLIN) | 99496 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences |
| 9 (RLIN) | 161660 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 9 (RLIN) | 159931 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thai Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/03/2018 | HF5415.15 M414 M3 2005 | 1000286451 | 1 | 13/03/2018 | Thai Books | Available for Loans | ศูนย์หัวหิน | ศูนย์หัวหิน | General Collection | 13/03/2018 | 0.00 |