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Marketing by menu /

Scanlon, Nancy Loman.

Marketing by menu / Nancy Loman Scanlon. - 2nd ed. - New York : Van Nostrand Reinhold, 1990 - xv, 282 p. : ill. ; 29 cm.

Includes bibliographical references (p. 273-274).

ISBN: 0442233124 : $29.95

Subjects--Topical Terms:
Menus.
Food service--Marketing.
Restaurants--Marketing.

LC Class. No.: TX911.3.M45 / S38 1990

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