AI SearchPersuasion in advertising / (Record no. 104593)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00982cam a22002294a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030520s2004 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415322249 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SDU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5822 |
| Item number | O82 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Shaughnessy, John. |
| 245 10 - TITLE STATEMENT | |
| Title | Persuasion in advertising / |
| Statement of responsibility, etc. | John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 220 p. : |
| Other physical details | ill. |
| 505 00 - Formatted Contents Note | |
| Title | What facilitates persuasion and what inhibits it? -- |
| -- | Rationality, symbolism, and emotion in persuasion -- |
| -- | Persuasive advertising appeals, 1 -- |
| -- | Persuasive advertising appeals, 2 -- |
| -- | Persuasive advertising appeals, 3: cognitive approaches -- |
| -- | Persuasive advertising appeals, 4. |
| 505 00 - Formatted Contents Note | |
| Title | HKBU Library |
| 650 #0 - SUBJECT | |
| Topical term | Advertising |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT | |
| Topical term | Persuasion (Psychology) |
| 700 1# - PERSONAL NAME | |
| Personal name | O'Shaughnessy, Nicholas J., |
| Dates associated with a name | 1954- |
| 900 ## - Accession Number | |
| Accession Number | = C.1 SDU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 19071 |
| 650 #0 - SUBJECT | |
| -- | 77064 |
| 700 1# - PERSONAL NAME | |
| -- | 195172 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available for Loans | General Books | MATRIX Library | MATRIX Library | General Eng/FL.3 | 06/08/2025 | Donation | HF5822 O82 2004 | 1000365981 | 06/08/2025 | C.1 | 06/08/2025 | English Books |