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Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
Material type:
TextPublication details: London ; New York : Routledge, 2004.Edition: 1st edDescription: 220 p. : illISBN: - 9780415322249
- HF5822 O82 2004
Contents:
What facilitates persuasion and what inhibits it? -- Rationality, symbolism, and emotion in persuasion -- Persuasive advertising appeals, 1 -- Persuasive advertising appeals, 2 -- Persuasive advertising appeals, 3: cognitive approaches -- Persuasive advertising appeals, 4.
HKBU Library
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5822 O82 2004 (Browse shelf(Opens below)) | C.1 | Available | 1000365981 |
Total holds: 0
What facilitates persuasion and what inhibits it? -- Rationality, symbolism, and emotion in persuasion -- Persuasive advertising appeals, 1 -- Persuasive advertising appeals, 2 -- Persuasive advertising appeals, 3: cognitive approaches -- Persuasive advertising appeals, 4.
HKBU Library
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