AI SearchGlobal marketing : contemporary theory, practice, and cases / (Record no. 71273)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00815nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000095720 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130923 2013 nyu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071318204 / |
| Terms of availability | 840.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201506240934 |
| Level of effort used to assign nonsubject heading access points | cat1 |
| Level of effort used to assign subject headings | 201309241135 |
| Level of effort used to assign classification | cat3 |
| Level of effort used to assign subject headings | 201309241130 |
| Level of effort used to assign classification | cat3 |
| -- | 201309231449 |
| -- | cat6 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | A454 G5 2013 |
| 093 ## - Department Code | |
| Department Code | MG010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alon, Ilan |
| 9 (RLIN) | 107579 |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing : contemporary theory, practice, and cases / |
| Statement of responsibility, etc. | Ilan Alon, Eugene Jaffe, and Donata Vianelli |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 602 p. : |
| Other physical details | ill |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 9 (RLIN) | 152541 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Case studies |
| 9 (RLIN) | 58382 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jaffe, Eugene D |
| 9 (RLIN) | 30029 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vianelli, Donata |
| 9 (RLIN) | 107580 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | English Books |
| Date last seen | Full call number | Barcode | Copy number | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection code | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 13/03/2018 | HF1416 A454 G5 2013 | 1000305752 | 1 | 13/03/2018 | English Books | Available for Loans | General Books | วิทยาเขตสุพรรณบุรี | วิทยาเขตสุพรรณบุรี | General Collection | 13/03/2018 | 840.00 |