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Literary advertising and the shaping of British romanticism / Nicholas Mason.
Material type:
TextDescription: viii, 202 pages : illustrationsISBN: - 9781421409986
- 1421409984
- 9781421410715
- Literature publishing -- Great Britain -- History -- 18th century
- Literature publishing -- Great Britain -- History -- 19th century
- Authors and publishers -- Great Britain -- History -- 18th century
- Authors and publishers -- Great Britain -- History -- 19th century
- Advertising -- Great Britain -- History -- 18th century
- Advertising -- Great Britain -- History -- 19th century
- Romanticism -- Great Britain
- Z326 M398 L 2013
English Books
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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English Books
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MATRIX Library General Eng/FL.3 | General Books | Z326 M398 L 2013 (Browse shelf(Opens below)) | C.1 | Available | 1000368603 |
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| Z286 T53 2003 The thesis and the book : | a guide for first-time academic authors / | Z291.3 M163 S 2012 Scholarship, commerce, religion : | the learned book in the age of confessions, 1560-1630 / | Z310 C699 P 2014 A publisher's paradise : | expatriate literary culture in Paris, 1890/1960 / | Z326 M398 L 2013 Literary advertising and the shaping of British romanticism / | Z473 S769 H 2008 The history of Springer Publishing Company / | Z658.C2 I61 1999 Interpreting censorship in Canada / | Z668.5 S816 2013 Staff development | a practical guide, fourth edition/ |
Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
HKBU library
YT2025 M08
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