AI Search
Google Analytics / Jerri Ledford, Joe Teixeira and Mary E. Tyler.
Material type:
TextPublication details: Indianapolis, Ind. : Wiley, 2010.Edition: 3rd edDescription: 404 p. : illISBN: - 9780470531280
- 0470531282
- TK5105.885.G66 L473 G 2010
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | TK5105.885.G66 L473 G 2010 (Browse shelf(Opens below)) | C.1 | Available | 1000365741 |
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| TK5105.875.I57 R883 R7 1995 Researching on the Internet / | TK5105.875.I57 S37 I5 1995 Internet TV with CU-SeeMe / | TK5105.875.I57 T364 2018 Thailand Internet User Profile 2017 | TK5105.885.G66 L473 G 2010 Google Analytics / | TK5105.885.G66 L56 G6 2005 Google Hacking for penetration testers / | TK5105.8855 I61 2015 Internet freedom software and illicit activity : | supporting human rights without enabling criminals / | TK5105.887 P37 C3 1999 Cisco Multicast Routing and Switching / |
1: Getting started with Google Analytics -- What's new in Google Analytics -- Why analytics? -- Creating your analytics account -- The settings dashboard -- Account dashboard basics -- 21: Analytics and site statistics: concepts and methods -- E-commerce concepts and methods -- Basic metrics and concepts -- Setting up E-commerce -- 3: Advanced implementation -- Advanced dashboard features -- Filtering analytics data -- Setting goals -- Funneling visitors to their destination -- Google AdWords integration -- Hacking Google analytics -- 4: The reports -- Analyzing visitors -- Traffic sources -- Content overview -- Site search -- Event tracking -- E-commerce tracking.
HKBU Library
A guide to using Google Analytics to analyze the success of a Web site covers such topics as navigating the interface, integrating it with Google AdWords, filtering data, tracking visitors, and marketing.
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