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Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.
Material type:
TextPublication details: Berlin ; New York : Mouton de Gruyter, 2002.Description: 193 p. : illISBN: - 3110173409
- 3110173417
- 9783110173406
- 9783110173413
- HF5823 B368 P 2002
Contents:
HKBU Library
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5823 B368 P 2002 (Browse shelf(Opens below)) | C.1 | Available | 1000365992 |
Total holds: 0
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| HF5822 O82 2004 Persuasion in advertising / | HF5822 U91 2012 Utopian images and narratives in advertising : | dreams for sale / | HF5823 A244 2012 Advertising : | types, trends, and controversies / | HF5823 B368 P 2002 Persuasive signs : | the semiotics of advertising / | HF5823 B516 S 2010 Street-smart advertising : | how to win the battle of the buzz / | HF5823 C734 2017 Commercial communication in the digital age : | information or disinformation? / | HF5823 H847 1998 How advertising works : | the role of research / |
HKBU Library
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