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Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
Material type:
TextPublication details: Armonk, N.Y. : M.E. Sharpe, Inc., 2006.Description: 240 p. : illISBN: - 0765616130
- 9780765616135
- HF5821 G971 H 2006
Contents:
HKBU Library
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5821 G971 H 2006 (Browse shelf(Opens below)) | C.1 | Available | 1000365986 |
Total holds: 0
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| HF5813.U6 S819 J 2015 Jewish mad men : | advertising and the design of the American Jewish experience / | HF5821 A952 2013 Advertising as culture / | HF5821 C947 A 2004 Advertising myths : | the strange half-lives of images and commodities / | HF5821 G971 H 2006 Humor in advertising : | a comprehensive analysis / | HF5821 M245 A 2012 Advertising and anthropology : | ethnographic practice and cultural perspectives / | HF5821 M478 A 2004 Advertising : | a cultural economy / | HF5821 M478 C 2013 Creativity and advertising : | affect, events and process / |
HKBU Library
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