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Principles and practice of social marketing : an international perspective / Rob Donovan and Nadine Henley
Material type:
TextPublication details: New York : Cambridge University Press, 2010Description: 504 p. : illISBN: - 9780521167376
- HF5414 D687 P 2010
Contents:
HKBU Library
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5414 D687 P 2010 (Browse shelf(Opens below)) | C.1 | Available | 1000365747 |
Total holds: 0
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| HF5413 E53 G 2011 The gospel of sustainability : | media and market and LOHAS / | HF5413 F965 S 1999 Sustainable marketing : | managerial-ecological issues / | HF5413 I11 G 2012 Greener products : | the making and marketing of sustainable brands / | HF5414 D687 P 2010 Principles and practice of social marketing : | an international perspective / | HF5414 G766 A 2012 Applying scientific reasoning to the field of marketing : | make better decisions / | HF5414 S678 2012 Social marketing to protect the environment : | what works / | HF5415 C338 1997 Cases in marketing / |
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