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Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.
Material type:
TextPublication details: Wilmington, Delaware : Vernon Press, 2014.Description: 310 p. : illISBN: - 9781622730209
- HF5415.55 L864 V 2014
Contents:
HKBU Library
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5415.55 L864 V 2014 (Browse shelf(Opens below)) | C.1 | Available | 1000365740 |
Total holds: 0
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| HF5415.5 P984 A 2010 America's service meltdown : | restoring service excellence in the age of the customer / | HF5415.525 B987 C 2002 Customer loyalty programmes and clubs / | HF5415.55 H236 2009 Handbook of brand relationships | HF5415.55 L864 V 2014 Value-based marketing strategy : | pricing and costs for relationship marketing / | HF5415.55 R382 1996 Relationship marketing : | theory and practice / | HF5415.55 S911 B 2012 The book of business awesome : | how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / | HF5418.5 D845 B8 1987 Business communications / |
HKBU Library
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