Marketing across cultures in Asia : a practical guide / Richard R. Gesteland & Georg F. Seyk.

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TextPublication details: Herndon, VA : Copenhagen Business School Press, 2002. Edition: 1st edDescription: 172 p. : illISBN:

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HKBU library

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English Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	English Books	MATRIX Library General Eng/FL.3		General Books		HF1416 G437 2002 (Browse shelf(Opens below))				C.1	Available			1000365667

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Previous	HF1411 G562 2013 Global political economy : \| contemporary theories /	HF1413 G562 2006 Globalisation and poverty : \| channels and policy responses /	HF1416 E61 2015 Entrepreneurship in international marketing	HF1416 G437 2002 Marketing across cultures in Asia : \| a practical guide /	HF1416 I61 2012 Interdisciplinary approaches to product design, innovation, & branding in international marketing /	HF1416 N532 2009 New challenges to international marketing \| /	HF1418 M286 E 2003 Economic interdependence and international conflict \| new perspectives on an enduring debate /	Next

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