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Leading edge marketing research : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.
Material type:
TextPublication details: California : SAGE Publications, 2012Description: 483 p. : illISBN: - 9781412991315
- HF5415.2 L383 2012
Contents:
HKBU library
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5415.2 L383 2012 (Browse shelf(Opens below)) | C.1 | Available | 1000365699 |
Total holds: 0
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| HF5415.2 C485 D 2008 Data mining and market intelligence for optimal marketing returns | HF5415.2 C645 M 2011 Marketing research with SAS Enterprise guide / | HF5415.2 D497 1999 Developing a market orientation / | HF5415.2 L383 2012 Leading edge marketing research : | 21st-century tools and practices / | HF5415.2 M549 S 2005 Sales forecasting management : | a demand management approach / | HF5415.2 R141 C 2011 Choice-based conjoint analysis : | models and designs / | HF5415.2 R454 2010 Review of marketing research. nVolume 6 / |
HKBU library
YT2025 M08
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