Taking brand initiative : how companies can align strategy, culture and identity through corporate branding / Mary Jo Hatch and Majken Schultz.

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TextPublication details: San Francisco : Jossey-Bass, 2008Edition: 1st edDescription: 266 p. : illISBN:

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HKBU library

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English Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	English Books	MATRIX Library General Eng/FL.3		General Books		HD59.2 H361 T 2008 (Browse shelf(Opens below))				C.1	Available			1000365669

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Previous	HD59 H758 P 2011 Public relations as activism : \| postmodern approaches to theory & practice /	HD59 P976 2011 Public relations, society & culture : \| theoretical and empirical explorations /	HD59.2 C743 2013 Contemporary perspectives on corporate marketing : \| contemplating corporate branding, marketing and communications in the twenty-first century /	HD59.2 H361 T 2008 Taking brand initiative : \| how companies can align strategy, culture and identity through corporate branding /	HD59.6 K21 C 2014 Corporate reputation decoded : \| building, managing and strategising for corporate excellence /	HD60 A481 C 2013 Corporate social responsibility, entrepreneurship, and innovation /	HD60 B694 S 2015 Sustainable financial investments : \| maximizing corporate profits and long-term economic value creation /	Next

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Previous								Next
Previous	HD59 H758 P 2011 Public relations as activism : \| postmodern approaches to theory & practice /	HD59 P976 2011 Public relations, society & culture : \| theoretical and empirical explorations /	HD59.2 C743 2013 Contemporary perspectives on corporate marketing : \| contemplating corporate branding, marketing and communications in the twenty-first century /	HD59.2 H361 T 2008 Taking brand initiative : \| how companies can align strategy, culture and identity through corporate branding /	HD59.6 K21 C 2014 Corporate reputation decoded : \| building, managing and strategising for corporate excellence /	HD60 A481 C 2013 Corporate social responsibility, entrepreneurship, and innovation /	HD60 B694 S 2015 Sustainable financial investments : \| maximizing corporate profits and long-term economic value creation /	Next