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Routledge handbook of political marketing / edited by Jennifer Lees-Marshment.
Material type:
TextSeries: Publication details: Abingdon, Oxon ; New York : Routledge, 2012.Description: 388 p. : illISBN: - 9780415579933
- 9780203349908
- JF2112 R852 2012
English Books
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English Books
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บัณฑิตวิทยาลัย General Collection | General Books | JF2112 R852 2012 (Browse shelf(Opens below)) | C.1 | Available | 1000361934 |
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| JF2112 P766 2009 Politicking online : | the transformation of election campaign communications / | JF2112.P8 ป279 ก6 2554 การประชาสัมพันธ์ทางการเมือง : | JF2112.P8 ป279 ก6 2554 การประชาสัมพันธ์ทางการเมือง : | JF2112 R852 2012 Routledge handbook of political marketing / | JF2112 S129 2006 The SAGE handbook of political advertising / | JF7153.3 ว689 ก6 2546 การบริหารและการจัดการเทศบาลในยุคปฎิรูปการเมือง | JK155 E64 P 1984 The political theory of the Federalist / |
Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment.
HKBU library
YT2025 M09
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