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Implementable marketing research / Alan Mercer.
Material type:
TextSeries: Systems, science and managementPublication details: New York : Prentice-Hall, 1991Description: xiv, 165 p. : ill. ; 23 cmISBN: - 0134575326
- HF5415.2 .M396 1991
English Books
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English Books
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วิทยาเขตสุพรรณบุรี General Collection | General Books | HF5415.2 .M396 1991 (Browse shelf(Opens below)) | 1 | Available | 1000017527 |
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| HF5415.2 M249 B3 2006 Basic marketing research : a decision-making approach / | HF5415.2 M249 M5 1999 Marketing Research : An Applied Approach / | HF5415.2 M345 2010 Marketing metrics : the definitive guide to measuring marketing performance / | HF5415.2 .M396 1991 Implementable marketing research / | HF5415.2 M478 M3 2002 Marketing research : the impact of the internet / | HF5415.2 M478 M3 2002 Marketing research : the impact of the internet / | HF5415.2 N456 M5 2003 Marketing research text and cases / |
Includes bibliographical references (p. 157-162) and index.
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