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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan
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TextSeries: “สร้างปัญญา ด้วยเงินตราของเรา” | โครงการ : สร้างปัญญาด้วยเงินตราของเราPublication details: Harlow : Pearson, 2020Edition: 5th edDescription: 621 p. : illISBN: - 9781292314969 /
- HD69.B7 K29 S7 2020
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HD69.B7 K29 S7 2020 (Browse shelf(Opens below)) | C.1 | Available | 1000359507 |
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| HD66 Y41 H 1998 High-performing self-managed work teams : | a comparison of theory to practice / | HD69.B7 B171 B 2011 The brutal truth about Asian branding and how to break the vicious cycle | / | HD69.B7 F533 C 2008 Connective branding : | building brand equity in a demanding world / | HD69.B7 K29 S7 2020 Strategic brand management : | building, measuring, and managing brand equity / | HD69.B7 L193 S7 2021 Strategic Brand Management and Development: Creating and Marketing Successful Brands | / | HD69.B7 L87 B 2004 Brands : | the logos of the global economy / | HD69.B7 T288 A3 2019 Advanced brand management : | building and activating a powerful brand strategy / |
ร่วมโครงการ“สร้างปัญญา ด้วยเงินตราของเรา” : นางสาวพรพรรณ บัวทอง
ร่วมโครงการ“สร้างปัญญา ด้วยเงินตราของเรา” : ผศ. ดร.ศุภศิริ บุญประเวศ
ํYT2024 M12
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