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Literary advertising and the shaping of British romanticism / Nicholas Mason.

By: Material type: TextDescription: viii, 202 pages : illustrationsISBN:
  • 9781421409986
  • 1421409984
  • 9781421410715
Subject(s): LOC classification:
  • Z326 M398 L 2013
Contents:
Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
HKBU library
Item type: English Books
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
English Books MATRIX Library General Eng/FL.3 General Books Z326 M398 L 2013 (Browse shelf(Opens below)) C.1 Available 1000368603
Total holds: 0

Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.

HKBU library

YT2025 M08

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