AI Search
Google Analytics / Jerri Ledford, Joe Teixeira and Mary E. Tyler.
Material type:
TextPublication details: Indianapolis, Ind. : Wiley, 2010.Edition: 3rd edDescription: 404 p. : illISBN: - 9780470531280
- 0470531282
- TK5105.885.G66 L473 G 2010
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | TK5105.885.G66 L473 G 2010 (Browse shelf(Opens below)) | C.1 | Available | 1000365741 |
1: Getting started with Google Analytics -- What's new in Google Analytics -- Why analytics? -- Creating your analytics account -- The settings dashboard -- Account dashboard basics -- 21: Analytics and site statistics: concepts and methods -- E-commerce concepts and methods -- Basic metrics and concepts -- Setting up E-commerce -- 3: Advanced implementation -- Advanced dashboard features -- Filtering analytics data -- Setting goals -- Funneling visitors to their destination -- Google AdWords integration -- Hacking Google analytics -- 4: The reports -- Analyzing visitors -- Traffic sources -- Content overview -- Site search -- Event tracking -- E-commerce tracking.
HKBU Library
A guide to using Google Analytics to analyze the success of a Web site covers such topics as navigating the interface, integrating it with Google AdWords, filtering data, tracking visitors, and marketing.
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