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A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.
Material type:
TextPublication details: Philadelphia : Temple University Press, 2010.Description: 228 p. : illISBN: - 9781439900154
- 1439900159
- HF5415.2 W256 N 2010
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5415.2 W256 N 2010 (Browse shelf(Opens below)) | C.1 | Available | 1000365691 |
A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.
HKBU library
YT2025 M08
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