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Routledge handbook of political marketing / edited by Jennifer Lees-Marshment.
Material type:
TextSeries: Publication details: Abingdon, Oxon ; New York : Routledge, 2012.Description: 388 p. : illISBN: - 9780415579933
- 9780203349908
- JF2112 R852 2012
English Books
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English Books
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บัณฑิตวิทยาลัย General Collection | General Books | JF2112 R852 2012 (Browse shelf(Opens below)) | C.1 | Available | 1000361934 |
Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment.
HKBU library
YT2025 M09
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