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Your ad here : the cool sell of guerrilla marketing / Michael Serazio.
Material type:
TextSeries: Postmillenial popPublication details: New York : New York University Press, 2013Description: 227 pISBN: - 9780814785904
- HF5415 S482 Y 2013
Contents:
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
HKBU Library
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5415 S482 Y 2013 (Browse shelf(Opens below)) | C.1 | Available | 1000365738 |
Total holds: 0
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| HF5415 L618 N 2010 The nonprofit marketing guide : | high-impact, low-cost ways to build support for your good cause / | HF5415 R161 Q3 2021 Quantum marketing : | mastering the new marketing mindset for tomorrow's consumers / | HF5415 S478 2010 Sensory marketing : | research on the sensuality of products / | HF5415 S482 Y 2013 Your ad here : | the cool sell of guerrilla marketing / | HF5415.1 L668 B 1999 Brands, consumers, symbols, and research : | Sidney J. Levy on marketing | HF5415.125 B534 D 2004 Data mining techniques : | for marketing, sales, and customer relationship management / | HF5415.1255 B163 B 2013 Branding in a competitive marketplace /| |
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
HKBU Library
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