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Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff.
Material type:
TextPublication details: Indianapolis, Ind. : Wiley Pub., 2004.Edition: 2nd edDescription: 643 p. : illISBN: - 0471470643
- 9780471470649
- HF5415.125 B534 D 2004
Contents:
HKBU library
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5415.125 B534 D 2004 (Browse shelf(Opens below)) | C.1 | Available | 1000365042 |
Total holds: 0
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| HF5415 S478 2010 Sensory marketing : | research on the sensuality of products / | HF5415 S482 Y 2013 Your ad here : | the cool sell of guerrilla marketing / | HF5415.1 L668 B 1999 Brands, consumers, symbols, and research : | Sidney J. Levy on marketing | HF5415.125 B534 D 2004 Data mining techniques : | for marketing, sales, and customer relationship management / | HF5415.1255 B163 B 2013 Branding in a competitive marketplace /| | HF5415.1255 K54 M 2007 A master class in brand planning : | the timeless works of Stephen King / | HF5415.1255 S165 I 2009 The international brand valuation manual : | a complete overview and analysis of brand valuation techniques, methodologies and applications / |
Includes index.
HKBU library
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