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Data mining and market intelligence for optimal marketing returns Susan Chiu, Domingo Tavella.
Material type:
TextPublication details: Oxford, UK : Butterworth-Heinemann/Elsevier, 2008.Edition: 1st edDescription: 280 p. : illISBN: - 9780750682343
- HF5415.2 C485 D 2008
Contents:
HKBU library
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5415.2 C485 D 2008 (Browse shelf(Opens below)) | C.1 | Available | 1000365666 |
Total holds: 0
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| HF5415.153 C912 2008 Creative marketing for new product and new business development / | HF5415.153 R933 P 2010 Product release planning : | methods, tools and applications / | HF5415.157 H289 2011 Harnessing quality for global competitiveness in Eastern Europe and Central Asia / | HF5415.2 C485 D 2008 Data mining and market intelligence for optimal marketing returns | HF5415.2 C645 M 2011 Marketing research with SAS Enterprise guide / | HF5415.2 D497 1999 Developing a market orientation / | HF5415.2 L383 2012 Leading edge marketing research : | 21st-century tools and practices / |
Title from e-book title screen (viewed June 30, 2008).
HKBU library
YT2025 M08
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