AI SearchConnective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster
Material type:
TextPublication details: Chichester, England ; Hoboken, NJ : Wiley, 2008Description: 358 p. : illSubject(s): LOC classification: - HD69.B7 F533 C 2008
Contents:
HKBU Library
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HD69.B7 F533 C 2008 (Browse shelf(Opens below)) | C.1 | Available | 1000365744 |
Total holds: 0
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| HD66 T396 2012 Theories of team cognition : | cross-disciplinary perspectives / | HD66 Y41 H 1998 High-performing self-managed work teams : | a comparison of theory to practice / | HD69.B7 B171 B 2011 The brutal truth about Asian branding and how to break the vicious cycle | / | HD69.B7 F533 C 2008 Connective branding : | building brand equity in a demanding world / | HD69.B7 K29 S7 2020 Strategic brand management : | building, measuring, and managing brand equity / | HD69.B7 L193 S7 2021 Strategic Brand Management and Development: Creating and Marketing Successful Brands | / | HD69.B7 L87 B 2004 Brands : | the logos of the global economy / |
HKBU Library
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