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The Routledge companion to advertising and promotional culture / edited by Matthew P. McAllister, Emily West
Material type:
TextPublication details: New York, NY : Routledge, 2013Description: 464 p. : illISBN: - 9780415888011
- HF5823 R869 2013
Contents:
HKBU Library
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5823 R869 2013 (Browse shelf(Opens below)) | C.1 | Available | 1000365964 |
Total holds: 0
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| HF5823 B516 S 2010 Street-smart advertising : | how to win the battle of the buzz / | HF5823 C734 2017 Commercial communication in the digital age : | information or disinformation? / | HF5823 H847 1998 How advertising works : | the role of research / | HF5823 R869 2013 The Routledge companion to advertising and promotional culture / | HF5823 W753 G 2011 Global advertising, attitudes and audiences / | HF5825 M423 2015 Masters of advertising copy / | HF5825 S949 H 2012 Hey Whipple Squeeze This! : | a classic guide to creating great ads / |
HKBU Library
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