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How to use advertising to build strong brands / edited by John Philip Jones
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, 1999Description: 394 p. : illISBN: - 9780761912422
- HF6161.B4 H847 1999
Contents:
HKBU Library
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF6161.B4 H847 1999 (Browse shelf(Opens below)) | C.1 | Available | 1000365972 |
Total holds: 0
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| HF6146.I58 P965 2013 Promotional culture and convergence : | markets, methods, media / | HF6146.I58 S655 T 2015 Targeted : | how technology is revolutionizing advertising and the way companies reach consumers / | HF6146.R3 M612 W 2014 A Word from Our Sponsor : | Admen, Advertising, and the Golden Age of Radio / | HF6161.B4 H847 1999 How to use advertising to build strong brands / | HF6161.C44 S552 F 2010 Fashion, media, promotion : | the new black magic / | HF6182 M694 E 2006 Ethnography at work / | HG63 L496 2005 The legacy of Fischer Black / |
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