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Seducing the subconscious : the psychology of emotional influence in advertising / Robert Heath
Material type:
TextPublication details: Malden, MA : Wiley-Blackwell, 2012Description: 248 p. : illISBN: - 9780470974889
- HF5822 H438 S 2012
Contents:
HKBU Library
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF5822 H438 S 2012 (Browse shelf(Opens below)) | C.1 | Available | 1000365968 |
Total holds: 0
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| HF5821 S542 R 2006 The religious dimensions of advertising / | HF5821 S616 A 2012 Advertising, the media and globalisation : | a world in motion / | HF5822 C947 A 2000 Advertising and consumer citizenship : | gender, images, and rights / | HF5822 H438 S 2012 Seducing the subconscious : | the psychology of emotional influence in advertising / | HF5822 O82 2004 Persuasion in advertising / | HF5822 U91 2012 Utopian images and narratives in advertising : | dreams for sale / | HF5823 A244 2012 Advertising : | types, trends, and controversies / |
HKBU Library
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