Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou.
Material type:
TextPublication details: Bingley, UK : Emerald Group Publishing Limited, 2012Description: 339 p. : illISBN: - 9781781900161
- HF1416 I61 2012
Contents:
HKBU library
English Books
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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English Books
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MATRIX Library General Eng/FL.3 | General Books | HF1416 I61 2012 (Browse shelf(Opens below)) | C.1 | Available | 1000365019 |
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| HF1413 G562 2006 Globalisation and poverty : | channels and policy responses / | HF1416 E61 2015 Entrepreneurship in international marketing | HF1416 G437 2002 Marketing across cultures in Asia : | a practical guide / | HF1416 I61 2012 Interdisciplinary approaches to product design, innovation, & branding in international marketing / | HF1416 N532 2009 New challenges to international marketing | / | HF1418 M286 E 2003 Economic interdependence and international conflict | new perspectives on an enduring debate / | HF1418.5 C182 I 2004 The imagined economies of globalization / |
HKBU library
YT2025 M08
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