Media management and economics research in a transmedia environment : papers from the 2012 Broadcast Education Association research symposium / symposium chair [and] edited by Alan B. Albarran.
Material type:
TextSeries: Electronic media research seriesDescription: 278 p. : illISBN: - 9780415818155
- P96 M489 2013
English Books
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English Books
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MATRIX Library General Eng/FL.3 | General Books | P96 M489 2013 (Browse shelf(Opens below)) | C.1 | Available | 1000377255 |
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"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.
Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia.
HKBU library
YT2025 M09
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